Innovation spirit: What makes a company having it?

team-spirit-959269_640If you walk in various companies as I do, you likely noticed there is something in the air in the ones involved in practical innovation. This little something others don’t have is difficult to define, but is likely related to something light and walking. In a word, they are full of project-driven people. I was wondering if we could quantify this and I remembered about the Carl Jung’s work. In fact, he didn’t really invent this quantification because we can find many clues about it in ancient Greece texts, or in Indian’s Mahabharata, but he really clarified it.